Tumble-dryers, lamp-posts, flat screen TVs – how should the accident prevention community respond to numerically rare accidents that are heavily covered in the media?
Research into accident prevention can tell us a lot about risk. For example, we know that children are at risk from road accidents , and that pedestrian education programmes can help to lower that risk and reduce accidents. We know that young children are at risk from poisoning, and that child-resistant packaging can significantly reduce the number of incidents.