Bradford 2008-2011 strategy

March 2012

Davina Hartley was appointed Accident Prevention Co-ordinator for Bradford in 2008, after recommendations outlined in an area mapping exercise by the Child Accident Prevention Trust.

In 2008 the number of child deaths in Bradford due to unintentional injuries was 80% higher than the national average, and hospital admissions due to injury were 20% higher.

Davina’s role is to tackle these problems. Based within the Bradford Safeguarding Children Board (BSCB), she says that the established networks are a great way to build effective accident prevention partnerships:

“It’s beneficial because there are real links between safeguarding and accidental injuries. BSCB brings all of the key players together, so it’s easy for me to tap into the networks that have already been formed.

“It also helps that the BSCB is an independent agency, made up of stakeholders from lots of other agencies. It is easier to get people on board with your ideas.”

Accident prevention strategy

Davina’s first task was to put together an accident prevention strategy for Bradford.

“We wanted to raise awareness and get people’s involvement in the strategy. We gathered views from local schools, then ran a stakeholder event to showcase them. We also ran interactive workshops which really helped to engage people with the issue.”

Following the event, a small task group was formed within BSCB, tasked with writing a strategy that would identify key priorities for accident prevention in the area.

Research included getting figures from a number of key agencies across the district – road safety, fire and rescue, the police, as well as some information from the Bradford Health Informatics Service (the service supports and provides information to all staff in the Bradford and Airedale PCTs) A mapping project was also completed to show what was already being delivered in terms of injury prevention within the local area. This research allowed the sub-group to identify the areas of child safety which Bradford could improve.

Once the information had been gathered, and key stakeholders consulted, it took roughly six weeks to put the strategy together.

BSCB strategy

The strategy for BSCB identified a number of key priorities including:

  • Data collection
  • Capacity building
  • Road safety
  • Falls prevention
  • Reducing inequalities
  • Burns and scald prevention.

Having chosen the area priorities, Davina then followed up by ensuring that there were programmes in place to tackle each of the priority issues.

For instance, during the strategy preparation stage it was identified that the taxi company who had a contract with the local hospitals to take new mothers and their babies home after birth did not provide child car seats as standard. Davina spoke to local hospitals about this issue, and ensured that the contract held with the taxi firm was changed. The contract now stipulates that child car seats are compulsory for mothers and babies being transported from the local hospital.

A ‘Hot Drinks Burn’ campaign has been delivered in local children centres and toddler groups, who have signed up to provide hot drink safe zones and promote the safety messages to parents and carers around burn and scald injuries. This initiative was backed by Arshid Khan - a consultant in A and E at the local hospital who has studied local burns and scalds through the Bradford Burns Study.

To prevent injuries from falls in the home, BSCB has been working heavily on implementing the National Safe at Home Scheme through local children’s centres. The scheme is targeted in areas with the highest numbers of admissions to hospital for children aged 0-4. Through the scheme, Bradford SCB have installed more than 1,700 sets of home safety equipment in the homes of local families, and will be monitoring the effects of this scheme to evaluate the outcomes.

Publicising the work

Another key task of an injury prevention co-ordinator is publicising the work that is being done in the area. In the wake of the strategy, Davina’s goal was to ensure that all stakeholders understood the priorities and targets for Bradford. A small leaflet was produced with summaries of the findings – this was circulated to everyone who had taken part in the original stakeholder event.

Evaluating the work

Davina emphasised the difficulty in evaluating strategic success, but concluded that success is achievable by concentrating on programmes that are known to be effective, and gathering whatever data is available to you.

Davina has gathered some data to work with, and hopes to get more specific information on individual programmes.

“We gathered some baseline data just before the strategy was released – the number of children killed or seriously injured in road accidents, district-wide deaths and hospital admissions with a stay of longer than three days. We’ll be comparing future figures with this baseline data, as well as doing more qualitative evaluations of specific programmes.”

If you'd like to find out more about BSCB, please contact Davina by emailing her at:

Updated February 2014